Samena Trends April 2018 edition features Ayman Jomaa’s article ‘Good Will Hunting in the Age of Analytics’

“.. Predictive data, real-time analytics – this is what we do for a living. Yet, what we do is by definition, invasive. From the Americas to Europe, Africa and Asia, Numbase is servicing around 50 million customers every day: 50 million people whose behavioural traits and personal financial status are being used to create purchasing decisions for them before they know it.. “

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